Megan Rabatan
#Care4YOU
Client
Individual Project
Year
November 2021
Project Type
CAMPAIGNS
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#Care4YOU is a series of 24x36in posters to help spread awareness and encourage students to take care of not only their mind, but body and spirit as well. This series centers around growth, stillness, and patience.
Mood board and drawing references.
Concept sketches with phrases
PROCESS WORK
Final poster designs
I wanted to compare taking care of a
garden to taking care of ourselves. We
cannot neglect these things because both
a garden and our minds need delicate
care. I showed this comparison by placing
my model among plants to show her also
growing. This is an important concept for
my audience because it is very easy to get
caught up in our work that we forget to eat
or even drink water.
For this concept I used the ocean and its
waves as a metaphor for unpredictability
and peaceful moments. If the ocean, with
all its chaos, can still rest, then so can
our bodies. As college students we are
constantly moving so the purpose of this
design is to remind others to sit down and
let themselves rest. Originally I wanted to
play with the idea of recharging and sleeping.
In this third poster I focused on storm
clouds clearing to reveal a rainbow in the
same way that any difficulties or rough
situations that we are going through will
also pass on. It is important to believe in
ourselves and our strength. Although this
campaign focuses solely on making time
for your needs, we all know how easy it
can be to fall into negative thoughts.
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