Teakaye.Gaia is an instagram business that focuses on selling crystals, crystal accessories, and posts about her spiritual enlightenment experiences. I created her most updated logo, highlight elements, and template posts. This was the first time I created a brand identity for an actual business not associated with school. She described her ideal brand to consist of minimalistic linework, muted colors, and butterflies. She wanted a logo that embodied herself and the Earth, represented her healing journey, and share her knowledge.
References and color choices provided by my clients.
PROCESS WORK

First round of options that I provided to my client.

Last round of designs that I created.



Final design, typeface, and color choices.


Along with the color codes, typeface, and lockup, I also created these design elements; I provided these in separate layers so that she could use them freely. From these designs she created stickers and her banner.





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